Corporate identity is the conceptual representation or image that a viewer has an organization or a company, corporate image is a part of corporate identity refers to the visual aspects of this representation. Corporate identity not just the company logo, corporate identity image, feelings, emotions, philosophy and values that the company transmits abroad and by extension, the representation of that whole set of elements that we as viewers we perceive it.
The corporate identity of a company encompasses both tangible aspects of aesthetic character such as logo design (visual representation), corporate graphic design (development of all elements of communication of a back gray), fonts, colors, corporate stationery, the elements of internal and external communications, advertising, protocol, corporate architecture, and intangible aspects, such as the philosophy of the organization or company, its mission and its values, and other key factors for the organization as are their methods and processes etc.
Today more than ever, organizations need to take actions that help create an image of them attractive, modern and attractive while socially engaged, corporate social responsibility is also important to note in organizations today forming element Also part of the overall project of corporate identity of the organization.
Poses to our graphic design studio challenging the translate the above aspects, many abstract concepts that define a business or organization in different tangibles or material objects that make up its name (naming) and its graphical or visual representation ( logo). In the work we call corporate image or logo design and corporate design we try to develop a coherent line perceivable objects with shapes and colors in a clear, consistent and concrete by the public from virtual concepts or ideas that at first are only in the mind.
In our study design using the following services then you listed, we helped create and disseminate the most attractive way possible corporate image of your organization or your personal brand as a key part of the corporate identity of the same:
- Logo design
- Restyling or updating an existing logo (Re branding)
- Design of corporate stationery.
- Design corporate email system and send newsletter or newsletters.
- Dissemination of corporate information on CD.
- Naming and verbal identity.
- Corporate Identity Manual.
- Design of corporate architecture.
Communication protocol and external relations as an element of corporate identity diffusion
The projection of the image of a company is well embodied by name (naming) and its graphics and visual elements equally manifested through the way in which their environment, their meetings and every detail of the events already planned where he goes is organized. For this reason more and more companies join protocol experts in their organizations within the communication department or the marketing department in order to strengthen corporate identity in a positive way with a style of acting and relating internally and externally.
The relationship with suppliers and customers, with the media, with public institutions, the events organized commercial, institutional, academic, social or cultural nature should be taken with thoroughness and professionalism and quality following a procedure to be determined and also be part of the corporate identity of the organization.