When we talk about SEO, it is important to make clear the differences between organic methods and pay, in addition to clarify some of the myths surrounding this practice.
As I mentioned above when it comes to Internet advertising, there are two general methods to place your website in the top results of search engines like Google. The first is Pay per Click (PPC), which involves paying the search engines-Google, Yahoo!, Bing, etc. to put a post marked as such in their search results. Read More About Google Adwords Pay Per Click ( PPC )
The second method is organic or positioning SEO (Search Engine Optimization), on which your website is positioned at the top naturally, without pay Google or display marked as advertising.
Keep in mind that the decision to use PPC or SEO, or a combination of both-depends entirely on the strategy Internet marketing for your business. However, it is important to note that organic positioning always attract more traffic to your website , because it is almost 9 times more likely that a customer clicks on a naturally positioned result (SEO) that one marked as ad (PPC).
Of course, the trick knows how to make good SEO, because not everyone knows how to use the right tools. Keep in mind that an SEO performed incorrectly not only help position the website of your company, it may even harm it and hide it from the back pages of results. WE HAS BEEN MAINTAINING OUR CLIENTS WEBSITES STILL NOW FIRST PLACE ON PAST 5 YEARS
If you’ve decided on a strategy of SEO, it makes sense that most of your efforts focus on Google. Why? Very simple: today, Google dominates by far the market for search engines with about 70% of the global Users, although this figure may reach 90% in some countries.
When talking about PPC advertising, Google also dominates the market with 80%. Even more impressive is that 98% of searches from Android mobile devices are made on Google. For this reason, the other search engines are following many of the guidelines that puts Google on SEO, which makes them a basic guide for all companies.