Like, comment, share – three words that, before long, have become synonyms for interaction through social networks. The
Market is constantly moving, and one of the most efficient ways to ensure that your brand will not be back in this context
is making good use of social networks.
Here on RKINFO, we create plans, outlines goals, develops unique content, manage your ads, interacts with the crowd, and also
Monitors every action, sending detailed reports at the end of each period. Much more than the nephew, huh?
That’s why managing social networks of a company is a business marketing , and therefore requires strategy, study planning. Having your brand present in an environment where so many people are talking about so much all the time can become, yes, a great way of advertising ; there is no more efficient way to maintain direct contact with your target audience than through social networks – but this must be done by those who understand social media or you will be promoting a disservice to your brand.
Another important point to be considered is the competition . It is very likely that your competitors, regardless of the segment in which you operate, are investing in social networks – and the way you create engagement, interacting with the audience and the content that you offer are differences that undoubtedly, can you to gain significant market share.
For example: If your business is small and is starting now, the Facebook is an excellent tool to work the identity of your brand – show, through its content, the characteristics of your business, what benefits you offer, stand out by interacting with the public. On Facebook, you can answer questions, ask questions of potential customers and even manage crisis very easily.
If your business is already more established and known, have a successful Facebook page, in which his followers interact with your posts, it is essential to reaffirm the brand image , loyalty of those who already know their products / services at the same time presenting them to your target audience that is not customer. In social networks, everyone is talking about something all the time, and you want to give reasons to talk to you , is not it?
Here on RKINFO, we work with the leading social networks nowadays: Facebook , Twitter , Instagram , LinkedIn , YouTube and Pinterest . Each of these networks has a profile, which means that the produced content should be appropriate to the language and objectives of each.
▪Facebook : There is no doubt that Facebook is the most used social network today – in all, the tool has more than 1.4 billion users worldwide; of these, 61.2 million are Brazilian. It’s a lot of people there, within reach of a publication.
▪Twitter: Important discussion tool, Twitter can be a valuable resource for businesses, generating also a direct channel of contact with consumers. This social network has become popular enough to function as a SAC 2.0 , allowing also a monitoring public comments and general interactions with your brand.
▪Instagram: With 300 million users, Instagram is a social network often used by the public “young-adult” with age group between 15 to 30 years , making it a very interesting platform for brands that want to reach this audience. Instagram also requires the production of a differentiated content, since the absolute focus of this network are images .
▪LinkedIn: Considered undoubtedly, the largest social network focused on the scope of professional of today, LinkedIn has 20 million users in Brazil alone. Widely used by executives, professionals and businesses, is a social network that generates enough results to customers whose goal is to increase networking , or for those that offer services and products targeted to the corporate audience.
▪YouTube : Videos are, today, one of the forms of media most used by Internet users. With 1 billion unique monthly users , the network is a real giant for those who work with this type of media. But for these videos reach the right audience, you need to also use strategies to spread them within YouTube itself, and that we do!
▪Pinterest: Brazil is the third country in number of users of Pinterest; worldwide, the social network has 70 million users. Pinterest is a social network whose focus is also images: the user indicates subjects of their choice, thus receive relevant content according to his profile – which makes Pinterest an interesting network to gain qualified audience and segmented.
You can, for example, target your ads according to location of the public, dividing by country, state, zip code and proximity area in relation to its business. In addition, you can also display ads according to the gender of the public, age, interests, behavior, and more. We specialize in making the most of the potential of Facebook Ads !
But how to know what the plan is right for your business?
Before we suggest any form of investment, one must keep in mind some important information. The first is to deal with social networking means, above anything else, dealing with people. This means that it is essential to take into consideration that people behave in different ways, having specific interests – so it is impossible to determine the best action plan without first studying the objectives of our clients, knowing the audience to be reached, etc.
Another important factor influencing the choice of plan is the frequency of updating networks. Contrary to what one might think, amount not is synonymous with quality – it varies according to the profile of your company. If your focus, for example, is working image institutional of your business, there is not much point in doing a lot of weekly posts only to volume; the ideal in this case would reduce the amount of posts and content produce more targeted and accurate.