What is Digital Marketing, its importance and main strategies. I decided to make this article for those who are starting out in the world of online marketing and I will review what digital marketing is, what its benefits are and the main strategies.

Table of contents :

1. What is Digital Marketing?
2. Importance of Digital Marketing
3. Main strategies of Digital Marketing
3.1. The website
3.2. The business blog
3.3. Search engine positioning (SEO)
3.4. Social networks
3.5. Online advertising
3.6. Email Marketing
3.7 Other Digital Marketing strategies

1. What is Digital Marketing?

Digital Marketing, called in India online marketing, is the use of Internet and social networks in order to improve the marketing of a product or service. What is Digital Marketing, its importance and main strategies

It is important to note that digital marketing is a complement to traditional marketing, not a substitute.

The concept of digital marketing emerged in the mid-nineties, with the emergence of the first electronic stores (Amazon, Dell others). Social Media Marketing, also called Marketing in Social Networks, is part of digital marketing although it is a concept that emerged several years later. What is Digital Marketing, its importance and main strategies

Here is a video that explains the concept of digital marketing:

What is Digital Marketing, its importance and main strategies
2. Importance of Digital Marketing

Measurement : when performing a digital marketing strategy can be measured much more easily than traditional marketing strategies.

Personalization : digital marketing democratizes personalization, that is, it allows you to personalize the treatment with the client at a very low cost. It is important to note that modern consumers expect a completely personalized treatment by companies.

Brand visibility : if a company is not on the Internet “does not exist” because it has been proven that most people search the Internet before buying a product or service in the physical or digital world.
Recruitment and customer loyalty : digital marketing allows to attract and attract potential customers and retain current customers.

Increase in sales : digital marketing can significantly increase sales of the company because the potential customers of most organizations are in the digital world.

Create community : digital marketing and especially social media marketing allows creating a community that interacts with the brand, creating an emotional link between it and its customers.

Channel with great reach : digital marketing uses the Internet and social networks as a channel, which allows a great impact on the reach and positioning of brands.

Experimentation : digital marketing allows to test tactics and adjust strategies in real time to optimize results.

Low cost : digital marketing strategies are lower cost than most traditional marketing strategies, which makes them accessible to small and medium businesses.
I present a video that shows some advantages of digital marketing:

What is Digital Marketing, its importance and main strategies
What is Digital Marketing, its importance and main strategies

3. Main strategies of Digital Marketing

3.1. The website

The website is the fundamental pillar of digital marketing since it is the place where the company offers and sells its products and services. It is very important to have a professional website to generate enough confidence for potential customers to be encouraged to have a business relationship with the company.

The website should be easy to navigate and have elements that facilitate the conversion of visitors, that is to say that the objective of the same is fulfilled.

To know more you can visit the article in this blog: Complete guide from scratch to create a website or blog .

3.2. The business blog

All companies should have a blog because it allows attracting the audience of interest to the organization through useful articles. The blog is the center of the content marketing strategy and allows companies to create fresh content that has a better positioning in search engines.

To learn more about the content marketing strategy you can visit the article in this blog: Content Marketing Guide (Content Marketing): What it is, benefits and success stories .

3.3. Search engine positioning (SEO)

The positioning in search engines, also called SEO (Search Engine Optimization), aims that when someone searches in Google or another search engine for a product or service sold by the company, the website will be in the first search results. SEO is one of the digital marketing strategies that most traffic to the website.

To learn more about the SEO strategy you can visit the article in this blog: Talking about Search Engine Positioning (SEO) in the Business program at Telemedellín .

3.4. Social networks

It is necessary that companies have a professional presence in the main social networks (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, Google+, Snapchat, etc.) whose main objective is not the sale of products and services, but to create a community of users with an emotional link with the brand. The goal of social networks for brands will be: turn strangers into friends, friends into customers and customers into brand evangelisers.

To know more about Marketing in Social Networks you can visit the category of articles in this blog .

3.5. Online advertising

Advertising in search engines (Adwords) and social networks (Facebook Ads, Instagram Ads, etc.) have become an excellent option for companies to reach their audience. Of all the digital marketing strategies, this is the only one that allows you to achieve results immediately.

To learn more about Adwords you can visit the article in this blog: Google Adwords Campaign (SEM): what is it and a guide for a strategy + free ebook + Videos + Infographics .

3.6. Email Marketing

The use of email as a marketing strategy is usually very effective, as long as it is always done with the authorization of the person who receives the emails. This strategy is especially useful for electronic stores as it allows to bring potential customers to the website.

The creation of a bulletin of added value to the audience works very well for the user to open and read the emails of the mrca.

To learn more about email marketing you can visit the article: Complete guide to email marketing from scratch .

3.7 Other Digital Marketing strategies

Other strategies that can be used in digital marketing are:

Affiliate Marketing : is the payment for referrals to other websites.
Influencer marketing : the use of influencers to increase the reach of the brand.

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