Why and how to choose a digital marketing agency
We explain everything you need to consider before Choosing the digital marketing Company for your online store.
In e-commerce, competition is growing every day and, increasingly, online stores that intend to increase their sales will need to have a solid performance marketing strategy (also known as performance marketing). This must be supported by an investment following the objectives to be achieved and a lot of dedication to be able to monitor its performance.
Steps to choosing the right digital marketing agency
That is why, whether you have just lifted the blinds of your e-commerce or if you have been selling for some time on the Internet -but you are looking to improve your results-, use an agency that is responsible for planning and executing digital actions in this direction. It is always a good initiative to keep growing.
Why hire a digital marketing agency
It is true that when the first steps are taken in the world of electronic commerce, it is necessary to be multifaceted. It is likely that, in the beginning, you will have to carry out a market study to decide which products to sell, choose the right design for your store, take photographs of your products for publications, control the stock and even organise part of the products — shipments and billing of your business. That is, take charge of the fundamental tasks to make the sales of your virtual store go off.
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But it is not always possible to master all the areas covered by Internet sales and, in those cases, to delegate some tasks to the most knowledgeable ones becomes the correct decision.
If your knowledge is not enough to give your store the visibility it needs, an agency specialising in performance marketing can help you. Under this model, you will have to decide the investment you want to allocate to the online advertising of your business and your service provider will be responsible for executing and optimising the actions.
From the hand of the indicated agency you can create more effective campaigns for social networks ( Facebook Ads, Instagram Ads, etc.), Google Ads, e-mail marketing, among other means of online advertising , always depending on the goal of conversions and budget of your business In addition, the experts will be responsible for keeping you updated on the changes and the latest market trends (in SEO, SEM, social media, etc.).
How to choose a digital marketing company
As we said, in the performance marketing the owners of the online stores define a budget, and the agency is responsible for managing it. For this reason, when choosing the provider that will carry out this part of your marketing strategy, it is essential that you sign a contract in which the conditions of the agreement are established.
At Mercado Shops we have certified specialists in marketing; but, if you prefer, you can also search for a provider on your own. In any case, we offer you a series of recommendations so that you can choose an agency capable of accompanying you throughout the process that will allow you to increase your conversions:
If you looking for digital marketing agency Follow these Steps
Before selecting an agency, it is essential that you establish the objective you pursue with the performance marketing strategy (which should be aligned with the general marketing and commercial strategy ), as well as the budget you are willing to allocate. In this way, you can begin to investigate which of all the market options is the one that best suits your business. It is always a good idea to review how is the website of the agency that you are interested in, your organic positioning and its publications and number of followers in social networks, as well as the specialisations of its employees (web development, online advertising, web writing, etc.), among other factors. At this stage, do not hesitate to ask for references to other owners of virtual stores.
Path of your provider
Study with which clients you work and have recently worked on the agency you are interested in hiring to understand how your experience can boost your own business. Know, for example, what are your success stories and if you have helped other e-commerce of your own business turn out to be interesting data to keep track of.
Certifications of a marketing agency
A Internet marketing agency has different ways of showing their potential clients that they have sufficient skills to do their job well. However, some requirements cannot be missed. In all cases, they must have Google Partner certification and verifiable experience in performance campaigns on Google and Facebook.
Objectives and work methodology
Before moving forward with an agency, be sure to request proposals from different suppliers to compare prices and work methodologies. In this last aspect, it is essential that each of the proposed actions have an objective (increase sales, web traffic, subscriptions, etc.) and performance indicators ( KPIs ) to measure clear, in addition to a deadline stipulated in the that are expected to achieve the results. It is also essential that you know how monitoring will be done on them (that is, what reporting model will be used) and the budget they will allocate to each campaign. Also, do not hesitate to establish the frequency in which you can expect reports from your side to, if necessary, adjust the strategy.
In short, no matter the size, your online store can hire the services of a marketing agency specialising in performance. If one is chosen with the necessary expertise, this initiative will increase the profitability of the investment in digital actions, and this will be reflected in sales results.