DATA ANALYSIS OF DIGITAL CAMPAIGNS, WEBSITE, BEHAVIORS AND TARGET AUDIENCE

Its definition starts with market segmentation . The market is sliced ​​into segments with a similar profile, according to demographic and behavioral characteristics (age, gender, education, lifestyle, personality, etc.) that matter to the company and influence consumption decisions .

DATA ANALYSIS AND ROI MEASUREMENT SOLUTIONS (WEB ANALYTICS)

What is not measured is not managed. Measure your return on investment (ROI). Marketing campaigns, strategies, your website are part of your company’s global investment. What can you measure? Practically everything.

The web analytics of your company’s websites, Digital Marketing campaigns and other platforms is essential to understand, right from the start, whether they are working and turning into profit for your company. These are decisive data to know your target audience, where they come from and what they want, and their behavior towards your products and services. And not only. Allows you to prepare for the future.

PROCESS AUDIT

We verify that the tools used in data recording, namely Google Analytics, Google Tag Manager and Google Search Console, are working correctly, from installation to implementation. We also evaluated integration with other tools. The correct investigation of data and the quality of the information that comes from it allows you to assess whether you are implementing the correct Digital Marketing strategy in your company and which direction you intend to follow.

IMPLEMENTATION OF METRICS

We install and optimize metrics that, in addition to allowing you to know everything that is happening on your website and Digital Marketing campaigns, are capable of measuring the most important actions of your customers and that generate profit. A basic example: Are you aware that most of your customers are from Porto, they can find you via LinkedIn and through the October E-Mail Marketing campaign, between 11:00 and 12:00, via mobile phone? They often see a particular video before making a purchase.

ANALYSIS AND REPORTS

We prepare reports with concrete optimization guidelines that your company can follow, in order to make the Digital Marketing strategy more effective, based on the results collected from the different metrics.

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RKINFO – Digital Marketing Solutions for Companies

info@rkinfo.in

Office : +91 95782 04782
Mobile : +91 80722 51166