E-COMMERCE SOLUTIONS
FOR COMPANIES

We develop innovative e-commerce solutions for small, medium and large companies for different sectors such as real health, retail, real estate, etc. according to customer requirements.

SMART E-COMMERCE SOLUTIONS

CASE STUDY SMART SOLUTIONS FOR E-COMMERCE

THE CLIENT

It is a toy, decoration, stationery, clothing, food and accessories store for babies and children. The business is based on a physical store and has expanded to online, in the national market and in Spain.

THE GOAL

Increase the conversion rate in the store, that is, from the moment the customer enters the online store and views the product. As well as activating communication channels that brought little traffic or traffic whose activity in the store proved to be sporadic. 

THE CHALLENGE

The e-commerce platform used had several construction errors, from its structure to the purchase features. The purchase process was difficult or, compared to the competition, required a greater commitment from the customer to finalize the purchase. In addition, the platform was not friendly to search engines and, therefore, the organic channel was in short supply.

THE SOLUTION

Find the “pain points” in the customer’s purchase process, that is, the moments when browsing the website caused an obstacle to finalizing the purchase or became an unnecessary friction. It started to operate with another e-commerce platform that allowed a personalized adaptation of the desktop version for mobile, with the purpose of increasing the conversion rate. Functionalities such as ajax in the search and in adding the product to the cart accelerated the customer’s interaction with the store environment. The implementation of the SEO solution for e-commerce allowed exploring the organic channel, mainly due to the huge amount of products present in the store. Exploring new channels had a direct impact on sales.

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RKINFO – Digital Marketing Solutions for Companies

info@rkinfo.in

Office : +91 95782 04782
Mobile : +91 80722 51166