We develop innovative e-commerce solutions for small, medium and large companies for different sectors such as real health, retail, real estate, etc. according to customer requirements.
SMART E-COMMERCE SOLUTIONS
SEARCH INTENT WITH ARTIFICIAL INTELLIGENCE
Use Artificial Intelligence to predict the customer’s intention in their online searches at every step until they contact your company and purchase the product. Understand what customers want to see and do on your website and help them achieve it!
GOOGLE SHOPPING ADVERTISING
Feature your products on the world’s largest and most popular search engine whenever your potential customers search for your products online.
ABANDONED TROLLS AND REMARKETING
Get in touch with your customers who abandoned the shopping cart and bring them back to finalize the purchase, through personalized and purchase-oriented communication.
Just like a physical store, the Online Store should be as you imagined it, but always adapted to your business. After all, what you want is to get your customer to buy your products and services. We give you the opportunity for customization and advice on the best way forward.
Optimization of a product or service in order to increase organic traffic, that is, to increase the number of customers who come to your website through Google search.
ADVERTISING SOCIAL NETWORKS
Introduce your products to a wide audience on Facebook, Instagram, Linkedin or Twitter that is still unfamiliar with your products and use smart strategies to increase your sales volume and bring more customers to your store.
CASE STUDY SMART SOLUTIONS FOR E-COMMERCE
It is a toy, decoration, stationery, clothing, food and accessories store for babies and children. The business is based on a physical store and has expanded to online, in the national market and in Spain.
Increase the conversion rate in the store, that is, from the moment the customer enters the online store and views the product. As well as activating communication channels that brought little traffic or traffic whose activity in the store proved to be sporadic.
The e-commerce platform used had several construction errors, from its structure to the purchase features. The purchase process was difficult or, compared to the competition, required a greater commitment from the customer to finalize the purchase. In addition, the platform was not friendly to search engines and, therefore, the organic channel was in short supply.
Find the “pain points” in the customer’s purchase process, that is, the moments when browsing the website caused an obstacle to finalizing the purchase or became an unnecessary friction. It started to operate with another e-commerce platform that allowed a personalized adaptation of the desktop version for mobile, with the purpose of increasing the conversion rate. Functionalities such as ajax in the search and in adding the product to the cart accelerated the customer’s interaction with the store environment. The implementation of the SEO solution for e-commerce allowed exploring the organic channel, mainly due to the huge amount of products present in the store. Exploring new channels had a direct impact on sales.
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RKINFO – Digital Marketing Solutions for Companies
Office : +91 95782 04782
Mobile : +91 80722 51166